WIRE + WONDER are drivers of innovation & basis for our work, melding structured & defined elements of technical development preparing go to market. WIRE is the process by which we steward clients from idea (spark) through feedback (testing & validation) communicating features & benefits resonating with customers.
WONDER turns our focus to the properties of creativity & communication. Thoughtful design, style, image, message & engagement inspires, ignites interest & drives creation. WONDER asks why & what if, it empowers research & discovery & connects creators with consumers, communicating the features & benefits of invention.
‘An Agent of Style’
With a clinical scientist and interior & fashion designer as parents, I developed an early innate sense of the elements that make up personal style and a unique ability to segment customers and products alike by design, esthetic, mode. The highly accurate StyleSeek (MyTasteBud) StyleDNA(tm) algorithm was the result of my ability to stratify customers by personal taste, style, and design proclivities, each represented by the individual's contextual formation including historic, cultural, and social influences such as music, film, and cultural iconography. When integrated as elements to a style driven algorithm, the result as attested by retail partners including Nordstrom and Macy’s, was a 93% accuracy in recommending brands and products to shoppers. There is nothing random about design and style, or their alignment, this is truer today than ever. Driving the need for innovation, style and design alignment are several factors, most notably social media engagement, and the cycles of in influence, recommendation, trial, feedback, and validation. Whether the esthetic design is related to electronics or appliances, homes or personal transport, or apparel and hospitality, and so many other categories, design must be purposefully inspired and contextually driven.
‘A Proclivity to Tech’
My father is a serial entrepreneur and businessman who had owned and operated a department store in London, which debuted imported electronic prototype toys in the 1970s, and later became a real-estate developer, while my mother practiced interior design. I started repairing electronic devices when I was 7, and got hooked on innovation and technology. I was fascinated by walkie talkies and the fax machine, was an early user of the Internet, and always sought ways to improve efficiency. I knew I wanted an engineering and business education as I thrived by thinking big picture, though felt compelled to immerse myself in technology and in the details. Initial engineering work was on an assembly line redlining a build process document, building that very device, learning trade skills, and hearing invaluable line worker feedback. Over the years, I learned the value and importance each role and unique perspective brings to helping create successful products and businesses - we must harness passion, drive consensus, and be decisive. I'm grateful to have been mentored by exception people which was especially profound in my formative roles where I was entrusted with authority, yet naïve enough to not be tainted by what others thought was impossible.
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