Supporting the evaluation and pursuit of
bringing research to market
Technological R&D investments are made to identify innovations that can evolve products and services and/or fundamentally disrupt markets. Bringing these concepts or fundamental research to market is a challenge as all too often they are in search of meaningful use cases and customers. With decades of experience spanning VC funded start-up companies, Fortune-500 research incubation, M&A, and serving a variety of vertical markets, we can help determine the best course of actions required with our Early-Stage Product/Business Exploration services, we can help you efficiently and successfully enter the market.
Full range of services from market analysis
through business execution
The research and market analysis process, with a deep understanding of present and future needs and wants, provides the foundational elements to help identify opportunities to bring new products and services to market. With significant experience from technology to lifestyle, we can help refine vision and value propositions, gauge market trends and competitive analysis, gather requirements, forge partnerships, support industry standardization and consortia building, engage and support regulatory change, develop business cases and go-to-market strategies, and help support storytelling and investor pitches.
Creation and realization of successful
Differences of opinion exist on what exactly business development constitutes. Is it account management, pre-sales, marketing, partnership formation, negotiations, strategic planning, product development, and/or financial analysis? The experience we offer is to cultivate business, while reinvigorating or re-imagining an existing business. It begins with the customer and market, details the problem statements, articulates product/service value propositions , assesses differentiation and style, targets engagement with customers and partners, prioritizes opportunities, and develops the forecasts and revenue models to show business justification.
Initial market debut with lasting impressions
Product launches and Soft openings are an ideal way to get invaluable feedback and testimonials from key customers and partners. They can help refine your offering while serving as promotional efforts. We support market launch decisions on timing and venues, industry events, as well as press that best support your efforts. Our marketing communications services can further support you with the branding, messaging and storytelling required to connect with your target audience, along with collateral development, social and traditional media planning and purchasing, and ancillary events. We can further assist you with the planning and execution of sustained efforts required to build on initial momentum. We have decades of experience in market entry for new technological innovations, lifestyle products and services, and fostering successful market debuts reaching audiences from locally to globally, and can lead or support your initiatives in planning through execution.
Supporting with style and narrative experience
Whether it relates to product or the sales of said product, attention to detail in design and merchandising are critical elements of success. The visualization of product and expression of meaning through style, visualization, and narrative are critical. Randomness and design without context are the source of many past and present product failures. Rachel Zoe summed up style as “a way to say who you are without having to speak”, we couldn’t agree more as style has long been and continues to be a most communicative way to be clear, concise, and consistent in conveying brand, product, and value to consumers. Over the years, in working with brands from Hyundai to BMW, Ralph Lauren to Timberland, and Jose Cuervo to Miller Brewing, we have helped brands scout new design trends, develop cross-brand alignments, establish innovative product placement, and extend brand meaning and context through store in store, pop-up, and experiential merchandising and services.
Because doing good means something
Since 1993, we have helped companies develop a sophistication, depth of purpose, and transparency of impact as they invest their time, treasure, and talent to community causes from environmental stewardship to health and wellness. Our approach to corporate social responsibility goes beyond matching companies with causes, we engage customers ensuring that their concerns are paramount to campaign design and style, and we collaborate with a variety of medias, destinations, points of activity, and point of sale to ensure awareness and action on a significant scale. From Kimberly Clark in a post-Apartheid South Africa, to Red Cross Across America, BMW and Child Safety, California State Parks history and preservation, and Boeing satellites and primary education, we have helped companies, non-profits, media, and communities at large develop collaborations with purpose and impact.
Strategic and tactical communication functions
of market engagement
Public, Investor, and Analyst Relations are critical to foster when bringing new products and services to market, no matter the stage of the organization. We have been engaging these stakeholders for decades, demonstrating thought leadership and supporting their constituents by being knowledgeable, candid, and trustworthy. Our expertise can support your storytelling and style by solidifying your key messages, helping recognize impactful milestones, and capturing the critical elements to showcase in media outreach. We can prepare your PR calendar, create press releases, and support other content development and campaigns for advertising, web presence including website copy and social media plan, contributed articles and blogs, collateral (product briefs, brochures), presentations, appearances (webinars/roadshows/trade shows) and demonstrations. We also have the expertise to help with media planning and purchasing.
Organizational assessment to invigorate
Operations vary from those synonymous with production to central coordination ensuring strong cohesion of inter-departmental collaboration and efficiencies. Could your organization benefit from a review of goals and objectives, group charters along with roles & responsibilities, and an assessment of internal challenges? Our hands-on experience can re-invigorate your organization by understanding your company’s dynamics and through a consensus-style approach with management, we can help define opportunities to incorporate best practices, while remaining agile. Corporate departments have purpose, at times they struggle to appreciate other department perspectives, needs or realities. We have experience engaging product management, engineering, business development, sales, marketing, purchasing, production, finance, legal, HR, and other departments to identify, prioritize, and support process improvements.
No matter the size of the organization, resilience
is required to sustain operations
Up until more recently, resilience has been an overlooked operation to sustaining a business. Larger organizations have implemented measures to ensure business continuity, supply chain dependability, risk management, emergency preparedness, incident response, standard operating procedures, critical processes and tools, and succession planning. The pandemic has amplified the need to plan and ensure operations can continue no matter the disruption to its products and services. Our experienced staff can walk you through the various resiliency measures and help prioritize what you should consider putting in place sooner rather than later, and then ensure the proper training and exercises are implemented to give your team the necessary experience to act when required.