Expertise & Alliances
Technical R&D Commercialization
Early-Stage Product & Business Exploration
Early-Stage Product & Business Exploration
Supporting research and evaluation in support of to market strategy
Technological R&D investments are made to identify innovations that can advance products and services and/or fundamentally disrupt markets. Bringing these concepts or fundamental research to market is a challenge as all too often they are in search of meaningful use cases and customers. With decades of experience spanning VC funded start-ups, Fortune-500 research incubation, M&A, and serving a variety of vertical markets, we can help determine the best course with our Early-Stage Product/Business Exploration services, we can help you efficiently and successfully enter the market.
Early-Stage Product & Business Exploration
Early-Stage Product & Business Exploration
Early-Stage Product & Business Exploration
Full range of services from market analysis
through business execution
The research and market analysis process, with a deep understanding of present and future needs and wants, provides the foundational elements to help identify opportunities to bring new products and services to market. With significant experience from technology to lifestyle, we can help refine vision and value propositions, gauge market trends and competitive analysis, gather requirements, forge partnerships, support industry standardization and consortia building, engage and support regulatory change, develop business cases and go-to-market strategies, and help support storytelling and investor pitches.
Business Development
Early-Stage Product & Business Exploration
Product Launch & Grand Openings
Creation and realization of successful
business outcomes
Business development constitutes account management, pre-sales, marketing, partnership formation, negotiations, strategic planning, product development, and/or financial analysis. The experience we offer is to cultivate business, while reinvigorating or re-imagining an existing business. It begins with the customer and market, details the problem statements, articulates product/service value propositions, assesses differentiation, targets engagement with customers and partners, prioritizes opportunities, and develops the forecasts and revenue models to show business justification.
Product Launch & Grand Openings
Product Launch & Grand Openings
Product Launch & Grand Openings
Initial market debut with lasting impressions
Product launches and soft openings are an ideal way to get invaluable feedback and testimonials from key customers and partners. They can help refine your offering while serving promotional efforts. We support market launch decisions on timing and venues, industry events, and media that best support your efforts. Our marketing communications services can further support you with the branding and messaging required to connect with your target audience, along with collateral development, media planning and purchasing, and ancillary events. We can further assist you with the planning and execution of sustained efforts required to build on initial momentum. We have decades of experience in market entry for new technological innovations, lifestyle products and services, and fostering successful market debuts reaching audiences locally to globally, and can lead or support your initiatives in planning through execution.
Design & Merchandising
Product Launch & Grand Openings
Corporate Social Responsibility
Supporting with style and narrative experience
Whether it relates to product or sales, attention to detail in design and merchandising are critical elements of success. The visualization of product and expression of meaning through style and narrative are critical. Randomness and design without context are the source of many past and present product failures. Rachel Zoe summed up style as “a way to say who you are without having to speak." We couldn’t agree more as style has long been and continues to be, a most communicative way to be clear, concise, and consistent in conveying brand, product, and value to consumers. Over the years, in working with brands from Hyundai to BMW, Ralph Lauren to Timberland, and Jose Cuervo to Miller Brewing, we have helped brands scout new design trends, develop brand collaborations, establish innovative product placement, and extend brand meaning and context through store in store, pop-up, and experiential merchandising and services.
Corporate Social Responsibility
Product Launch & Grand Openings
Corporate Social Responsibility
Because doing good means something
Since 1993, we have helped companies develop a sophistication, depth of purpose, and transparency of impact, as they invest their time, treasure, and talent, to community causes from environmental stewardship to health and wellness. Our approach to corporate social responsibility goes beyond matching companies with causes, we engage customers ensuring that their concerns are paramount to campaign design and communications, and we collaborate with a variety of medias, destinations, points of activity, and points of sale to ensure awareness and action on a significant scale. From Kimberly Clark in a post-Apartheid South Africa, to Red Cross Across America, BMW and Child Safety, California State Parks history and preservation, and Boeing satellites and primary education, we have helped companies, non-profits, media, and communities at large develop collaborations with purpose and impact.
Marketing Communications
Marketing Communications
Marketing Communications
Strategic and tactical communication functions
of market engagement
Public, investor, and analyst relations are critical when bringing new products and services to market. We focus on engaging stakeholders, demonstrating experienced leadership and supporting constituents by being knowledgeable, candid, and trustworthy. We support brand and product storytelling by solidifying key messages, recognizing impactful milestones, and capturing critical messages to showcase in media outreach. We organize PR calendars, create press releases, and support other content development and campaigns for advertising, web presence including website copy and social media, contributed articles and blogs, collateral (product briefs, brochures), presentations, appearances (webinars / roadshows / trade shows) and demonstrations. We also have the expertise to help with media planning and purchasing.
Business Operations
Marketing Communications
Marketing Communications
Organizational assessment to invigorate
process improvements
Operations from production to central coordination ensure strong cohesion of inter-departmental collaboration and efficiencies. Organizations can benefit from a review of goals and objectives, roles & responsibilities, and an assessment of internal challenges. Our experience can re-invigorate your organization by understanding your company’s dynamics and through a consensus-style approach with management, we can help define opportunities while remaining agile. Corporate departments sometimes struggle to appreciate other department perspectives, needs or realities. We have experience engaging product management, engineering, business development, sales, marketing, purchasing, production, finance, legal, HR, and other departments to identify, prioritize, and support process improvements.
Business Resilience
Marketing Communications
Business Resilience
No matter the size of the organization, resilience
is required to sustain operations
Resilience is an often overlooked process in sustaining a business. Larger organizations have implemented measures to ensure business continuity, supply chain reliability, risk management, emergency preparedness, incident response, standard operating procedures, critical processes and tools, and succession planning. Experience with the pandemic has amplified the need to plan and ensure that operations can continue no matter the disruption to an enterprises' products and services. Our experienced staff lead clients through various resiliency measures, helping prioritize what should be considered putting in place in a timely matter. Our process includes ensuring the proper training and exercises are implemented to give client teams the necessary experience to act when required.