About Modus Condito

The Challenge: An expert wireless application software company (onceLabs) sought to scale from a best-kept secret to a recognized industry player. The  firm needed to move beyond word-of-mouth by revamping its marketing,  formalizing its partner ecosystem, and executing high-impact product  debuts that would anchor its credibility on the world stage. 

The Method: Serving as the strategic and business lead, we helped orchestrate a high-value consortium including Nordic Semiconductor (nRF54L15 chipset), Metirionic (advanced signal processing algorithm), and Raytac (connectivity modules). We helped manage the end-to-end execution, from the initial value proposition, technical planning, and partner alignment to the marketing, global media engagement, and commercial launch. 

The Result: Orchestrated the debut of the Bauer Products NE CS Bluetooth Door Lock  at CES 2026 and Embedded World 2026. The product became an industry  benchmark for Bluetooth 6.0 Channel Sounding, featured prominently in the Bluetooth SIG, Nordic Semiconductor, and Zephyr exhibitor spaces. This first-of-its-kind Channel Sounding secure lock was demonstrated in tandem with the Google Pixel 10, validating the solution’s market-readiness for the next generation of mobile hardware. 

Client Perspective: “While onceLabs has built its reputation on deep expertise in Bluetooth protocol and optimized application software, Jason helped us establish a more credible presence  that translates our technical strengths into tangible value for our  customers. He didn't just support a marketing overhaul; he helped us  better articulate our role in the ecosystem, positioning our ability to  map new capabilities into the high-performance features that the market  demands. Through a tireless, collaborative effort, we’ve evolved from a  word-of-mouth consultancy into a recognized market player, securing a  network of strategic partnerships with industry leaders like Nordic  Semiconductor and opening doors to high-level opportunities where we now  have a strong voice in the conversation.” — Joe Bakalor, President and CTO, onceLabs 

The Challenge: As a pioneer in high-precision ranging, this specialized engineering team (Metirionic) sought to re-assert its market leadership as the Bluetooth 6.0 landscape emerged. To capture the opportunity of Channel Sounding, the firm needed to leverage its expertise in Channel Impulse Response (CIR) and advanced signal processing, and  transition from a stealth R&D focus toward a partner-centric  commercial model. This evolution was required to provide the simultaneous distance and angle precision (Spatial  Awareness) necessary for next-generation indoor navigation, secure  access, and proximity applications. 

The Method: Operating as a trusted extension of the leadership team, we helped architect a comprehensive commercial strategy and marketing revamp. By iterating  requirements with partners and solidifying market demand, we validated the market for angle estimation  alongside distance ranging for prioritization on the roadmap. We  translated complex technical capabilities into a resonant corporate  narrative, identifying high-value global partnerships and navigating the requirements for design-wins with product manufacturers. 

The Result: Successfully positioned the firm as a critical partner for industry leaders including Nordic Semiconductor, Synaptics, Ellisys, the broader module ecosystem and others. This strategic transformation elevated  the company into a recognized category leader, culminating in the debut  of industry-first Bluetooth Channel Sounding solutions. Beyond  Bluetooth, the strategic outcome brought new interest to the firm’s UWB expertise. With dual-track authority in both technologies, the firm is able to provide objective validation of customer requirements, executing the optimal technical path through their engineering services. This established  leadership allows for the promotion of proprietary IP to extend the  technology, such as One-Way Ranging (1WR), enabling blink and GPS-mode functionalities that scale use cases beyond current technical limitations faced by some applications including RTLS. 

The Challenge: A wireless software startup (Packetcraft) required a sustained leadership presence to establish category authority in burgeoning Bluetooth markets. To succeed, the  firm needed to license software protocol stacks to global semiconductor  companies and innovative product developers while positioning itself as the industry gold standard for emerging standards like LE Audio (v5.2), PAwR (v5.4) and Channel Sounding (v6.0). 

The Method: In close collaboration with the executive team, we led the front-end  market engagement, strategic positioning, and ecosystem development. We  developed the industry-recognized technical narrative and ghost-written  thought leadership that complemented engineering leadership to establish the firm as the gold standard for Bluetooth protocol stacks, pairing tenacious business development with stellar marketing to move the needle. 

The Result: Strategic positioning facilitated many chip and product design wins and culminated in a successful  acquisition by Synaptics, a global semiconductor leader. The engagement  secured the technology’s future as a foundational component of the future of wireless enablement. 

The Challenge: A premier research and innovation hub (imec) required proactive business development to promote hardware and software IP (Bluetooth and UWB) across major global regions. The organization needed to translate deep-tech R&D into a  compelling commercial case and navigate complex licensing structures  with semiconductor leaders of all sizes. 

The Method: Integrated as a strategic business team member to identify and engage Fortune 100, Fortune 500, and innovative semiconductor  leaders. We translated deep-tech R&D into a compelling commercial  case, navigating complex technical requirements and licensing  structures. In some cases, this involved matching product manufacturers with semiconductor suppliers to catalyze the industry; by aligning chip  company design wins with product company needs, we accelerated the  broader licensing ecosystem. 

The Result: Successfully identified and secured high-value opportunities with global semiconductor innovators, scaling the reach of imec’s wireless technologies across the global value chain while identifying core use cases and product manufacturers. 

The Challenge: Establishing a first-of-its-kind public V2X Tolling solution required the seamless integration of global automakers, infrastructure  providers, and cybersecurity leaders. To navigate a North American  market defined by complex regulation and entrenched incumbents, the  project required a total revamp of the strategic approach to move V2X  security from a niche technical issue to a resonant priority for the market. 

The Method: Working with Microsec, we augmented their leadership through strategic orchestration and operational focus. We helped facilitate the integration of Valeo’s automated systems and Kapsch’s tolling solutions with their security service, ensuring the solution demonstrated adherence  to SAE J3217 and IEEE 1609.2.1 protocols. This effort culminated in a  high-profile demonstration for the California Secretary of  Transportation and Caltrans, where we successfully evangelized the  integrity of V2X transactions to regional road and toll operators. 

The Result: This multi-stakeholder collaboration further contributed  to establishing Microsec as a security leader in V2X, adding the  critical dimension of tolling to the traffic safety narrative. Through  this orchestration, we validated secure V2X tolling as a viable path for connected vehicles alongside traffic and safety applications, followed by active leadership in post-event workshops, industry standards activities, and pilot deployments. 

The Challenge: Prevent toxic chemicals and algae producing effluence into the lakes, rivers, reservoirs, and ocean by changing the behavior of citizens and businesses alike. 

The Method: Developed a community-wide awareness campaign uniting the regional ABC television affiliate, print medias including Times Mirror magazines, the San Diego Union-Tribune, and retailers such as Quickie Oil Change, Body Beautiful Carwash, and 21st Century Auto Insurance. 

The Result: A dominant regional movement that transformed storm-drain pollution prevention into a shared civic responsibility with widespread awareness and impact verified by a significant drop in effluent discharge countywide. This program was adopted by the federal government with the EPA incorporating it as a model for national roll out. https://www.thinkblue.org/  

The Challenge: Starting with the challenge that men in particular faced (initially, with a version for women soon after) in discovering their aspirational style in order to fine tune their shopping experiences, we developed an algorithmically powered game that predicted human taste in fashion (and other style and esthetic based decisions such as cars, homes, furniture, etc.) through a highly intuitive and accurate scalable digital interface, StyleSeek™.  

The Method: By encapsulating a wide spectrum of ‘StyleDNA™’ architypes, we developed an algorithmically based game that transformed personal style into highly accurate recommendations for shoppers to connect with and purchase the products from the brands and retailers marketing them. 

The Result: A proprietary understanding of personal experience and context as they  relate to taste with the outcome of enabling consumers to connect with  their aspirational style that continues to guide Modus Condito’s lifestyle client work and outcomes. https://www.gq.com/story/stuff-we-like-styleseekcom 

The Challenge: Address the trades gap in current and future workforce demand for design and manufacturing by connecting youth with the ‘Steel City’ legacy in Pittsburg, Pennsylvania and beyond.  

The Method: An alliance between designers, manufacturers, and industry supported by the US Dept of Defense, IACMI (the Institute for Advanced Composites Manufacturing Innovation - US Department of Energy) and the Andy Warhol Museum using heritage foundry patterns to teach metallurgy and design.  

The Result: A national workforce education model that restores pride in American manufacturing. We have launched a pilot K-12 education outreach program in Pittsburg to support the work of METAL, Metallurgical Engineering Trades Apprenticeship and with the support of ACE, a national initiative to rebuild U.S. capabilities  in the machine tools sector, including technology development and  training to build a skilled workforce flow. Through ACE, the ‘Patterns of Meaning’ initiative is  supported by the Department of Defense (DoD), Industrial Base Analysis  and Sustainment (IBAS), Program from the Office of Industrial Policy, and Universities across the United States (Including the University of Tennessee Knoxville, University of Florida, and Texas A&M, among others). https://patternsofmeaning.org/  

The Challenge: Over nearly two decades, developing a variety of grass roots and  community stakeholder-based outreach, education, and media campaigns to  engage and empower ratepayers (commercial and industrial businesses, government and public institutions, agricultural, and residential, alike)  to take control of their energy use and support conservation. Our first  campaigns focused on youth engagement through the schools and  destinations such as the UCSD Scripps Birch Aquarium, County Agricultural District, and outreach vehicles such as the Planet Earth Express. Our wide variety of projects spanned well into the 2010’s with volunteer programs promoting the adoption and use of smart-meter technology synching with mobile technology for active energy use monitoring and control. 

The Method: A series of programs were developed in collaborations developed with a variety of educational, media, experiential, public service, and retail partners including Starbucks, Balboa Park’s Fleet Science Center, California State Parks, and the UCSD Scripps Birch Aquarium. Each of these programs was developed to foster environmental stewardship through energy conservation.  

The Result: Over two decades, tens of thousands of youths and yet more customers were informed and engaged in energy resource and  power use conservation, eventually enabling customers from business and  organizational to individual households to take control of their energy  use through large-scale adoption of mobile monitoring and increased  energy efficiency across the utility’s footprint including both the  Southern California and Northern Baja Mexico markets.  

The Challenge: Spanning  a period from post deregulation landline and early to midterm cellular  network development to the rollout of AT&T U-verse, a former  triple-play service (TV, internet, phone) that transitioned to a, for  existing customers only, IPTV television service under the DirecTV/TPG  Capital umbrella, while U-verse internet has rebranded to AT&T  Internet, it provides fiber-backed television with features like a, for  some, Total Home DVR, on-demand content, and the U-verse app for mobile  viewing. AT&T engaged with Brian from 1993 through the early 2010’s.  

The Method: Brian began his work with AT&T and in fact the formation of his first agency  with a series of sports and other journalism conferences that engaged  high schools across the United States in AT&T communications  technologies and services as tools of future trade in workforce  education and applied learning.  

The Result: Beginning with the backdrop of The Americas Cup, and progressing with Baseball  Spring Training, The X-Games, and political party national conventions.  Brian developed ‘Sports Beat’ and ‘Political Beat’ as national  educational and media partnerships against the backdrop of a variety of  national events. In later years, work with AT&T focused on emerging  delivery platforms with a continuing focus on education tapping into  youth and their early understanding and adoption of communications  technologies as well as influence on parents and teachers alike.